Social Media Assignment Example | Topics and Well Written Essays - 500 words

Social Media - Assignment Example great deal of researches and investigations have been carried out in order to assess the usage of different social media networking websites among both the genders. It should be noted that as per the research conducted by Duggan and Brenner in 2013, it was noted that from the sample of 1802 participants out of which 846 were men and remaining were women, 16% of women used Instagram while it was 10% among men. This indicated that women made use of the Instagram service for sharing their photos more in comparison with men (Duggan and Brenner). There are couples of reasons behind the usage of Instagram by users. As per the research conducted by Sigala, Christou and Gretzel (2012), females tend to be more curious about the happenings and experiences of others. It is due to this reason that they follow millions of other users on Instagram. However, male participants indicated that they wanted to stay updated with the later products and events for which Instagram remains a very good medium (Sigala, Christou and Gretzel). The suggested methodology for the research is mixed approach where qualitative as well quantitative methods will be used. The mix approach is considerably significant in proving literature analysis with the help of statistics (Kumar). A survey questionnaire will be directed towards participants. The number of participants will be divided into two categories on the basis of male and female. The question that will be used to conduct analysis will be close-ended questions (Goddard and Melville). Relevant researches will be used to assess the investigations of the subject matter that has been done so far. Credible databases will be used to find journal articles, books, periodicals relevant to the subject. The conducted research will not be used for the purpose of financial gain and will only be conducted as a part of academic achievement. The research will be carried out after taking informed consent from the instructor. Secrecy of responses of

International Business Strategy Case Study Example | Topics and Well Written Essays - 2250 words

International Business Strategy - Case Study Example In addition, this business strategy report identifies the existing cultural and institutional differences between the domestic location of the parent company and the host location of the proposed European subsidiary. The identification of differences is followed by the evaluation and assessment of the existing differences that are likely to influence the operations of the parent company in the host location and hence affect the achievement of the primary objectives of India Motors. And accordingly the report provides recommendations and suggestions as how to deal with these differences. Lastly, the report provides suggestions for the adoption of basic organisational structures and the control strategies that will be in enhance the minimisation of institutional and cultural differences. According to Michael E. Porter, "the prosperity of a nation is not inherited but created" (Porter M.E., 1990). He emphasizes that the prosperity and opulence of a country does not stem out of its national inheritance or bequests or for that matter a nation's labour resources, its currency value or the interest rates. But a nation's competitiveness and the conclusive prosperity depends on the capability of the nation's industry to upgrade, innovate, create and harness its limited resources to the maximum (Porter M.E., 1990). Due to the rapid advancements made in technological and information spheres, the economic developments in the last few decades have witnessed a rapid increase in the global integration of economic activities worldwide. Major countries and cities are being assimilated into the global network through the flow of technology, commodities, capital, information and labour (Dawson J.A. & Larke R., 2003). This development which is more commonly referred to as globalisation has made industries and companies to look beyond its domestic horizons towards international destinations and markets to upgrade, innovate, create and harness their limited resources to create a sustainable competitive advantage that will result in the overall national prosperity. Companies, business firms and enterprises in every industry today, want to take advantage of this modern phenomenon of globalisation so as to increase and sustain their competitive advantage. Their search for new and more effective strategies to benefit from this phenomenon has lead to companies resorting to global strategies, which in the economic terms is known as internationalisation strategy. Strategic alliances, international partnerships, Foreign Direct Investments (FDIs) making entries into the international markets are some examples of internationalisation strategies. The basis of these strategies is to gain competitive advantage over its competitors and the long term sustenance of the gained competitive advan